Dr. Dennis Deruelle, Author of Your Healthcare Playbook: Winning the Game of Modern Medicine. What Doctors Facing the Opioid Crisis Need Next. “How do you confront an epidemic that has claimed more lives than the HIV/AIDS crisis at its peak? How do you counteract a system that incentivizes the ﬂow of prescription painkillers from doctors to patients and ends up getting 3 million Americans addicted each year? And how do you reverse surging demand for prescription opioids’ illegal substitutes, which are more damaging and toxic but far cheaper and easier to obtain?